Important: This qualification will withdraw on 31 July 2026 and this is the last date we can accept learner registrations. The last date for certificate claims is 31 July 2029.

This qualification has been allocated UCAS points. Please refer to the UCAS website for further details of the points allocation and the most up-to-date information.

About this qualification

This qualification is designed for learners who wish to gain the knowledge of search engine optimisation and analytics.

Who is it suitable for?

This qualification is designed for learners who are working in, or would like to work in, a role where search engine optimisation and analytics is a requirement. It is ideal for those who want to consolidate their existing knowledge which can support with progression into employment or proceeding to further study in this area.

What are the entry requirements?

Entry is at the discretion of the centre, in accordance with the Equality Act 2010 and Northern Ireland equality law. However, learners should be aged 16 or above to undertake this qualification. There are no specific prior skills/knowledge a learner must have for this qualification, though learners may find it helpful if they have already achieved a level 2 digital skills or digital promotion for business related qualification.

How is this qualification structured?

To be awarded this qualification, learners are required to successfully achieve 7 mandatory units.

How is it assessed?

This qualification is internally assessed and externally quality assured.

Do you need to be working to take this qualification?

Learners do not need to be in employment to take this qualification.

What related qualifications can you progress to?

• Level 4 Apprenticeship – Marketing Executive
• Level 4 Apprenticeship – Digital Accessibility Specialist
• Level 4 Diploma in Digital Marketing
• Level 4 Award in Social Media and Digital Marketing
• Level 4 Award in Search Engine Marketing

Career opportunities

• search engine optimisation analyst
• content marketing analyst
• search engine analyst
• search engine marketer

Funding for our qualifications

Find out more about funding for this and other qualifications on our funding page.