The community activator coach promotes, delivers and coaches fun, inclusive and engaging activities that help whole communities to change their behaviour, adopt and keep to a physically active lifestyle. Community activator coaches are more than activity and sports leaders, they will also understand communities and customers. They will be equipped with the specialist knowledge needed to effectively work with one customer group (such as inactive teenagers) but also be knowledgeable about other inactive customer groups whom they may be expected to work with on occasions.

Community activator coaches are predominantly employed by sport for social change charities, small and medium-sized enterprises (SMEs) who operate in the sport and physical activity sector, local authorities, sports clubs, leisure centres, youth work agencies, housing associations, and outdoor education centres and are deployed to primarily work with inactive groups of people. The community activator coach will be a positive role model who builds good rapport with customers, especially those who are young, inactive or from low income and marginalised communities. The community activator coach often works alongside youth workers, the police and community safety agencies to make neighbourhoods safer and works alongside health workers to make residents fitter and healthier.

Gateway to completion requirements

For the Level 2 Community Activator Coach, the requirements are:

• the off-the-job requirements from the apprenticeship
  funding rules have been met
• English and maths qualifications in line with the
  apprenticeship funding rules
• confirmation from the employer that the apprentice has met the behaviour requirements as set out in the apprenticeship assessment plan
• the Observation with Q&A has been taken and passed.

Apprenticeship Assessment

The apprenticeship assessment for Community Activator Coach contains one method of assessment, an observation with Q&A which is delivered and assessed by NCFE.